I’m a golf-obsessed caddie, content creator, photographer and videographer.

I sit somewhere between professional golf media and the heavily saturated amateur content space, where the same swings, tips, viral trends, and opinions are lost in the scroll. I’m less interested in looking the part and more interested in understanding the game, helping amateur golfers, and showing golf courses at their best.

I love golf course design, architecture, and course management. Turning this into digestible and useful information is a strength and passion of mine.

My passion is capturing golf courses in their best light and helping optimise revenue through authentic and engaging content.

I curate stories and insights shaped by life on the bag. They’re practical, honest, and highly engaging.

Golf doesn’t need more noise. I’m just trying to add a bit of clarity.

My route into golf wasn’t orthodox. I started out caddying for my coach, Harry Casey, at Open qualifying events, mainly to improve my own game, and quickly realised I loved the work. That Christmas, a few pints of Guinness with the Ballybunion caddies turned into a decision to give golf a proper go. Not long after, I found myself caddying at Hogs Head, a private members’ club in South Kerry.

I really enjoy the job. Getting outside, meeting interesting people, and helping everyday golfers get more from their rounds.

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