BRAND COLLABORATION | 2026

Can I Your Handicap From Your Bag?

A sponsored Instagram Reels series produced in partnership with Glenmuir, one of golf's most storied knitwear brands. Each episode follows the same deceptively simple premise: meeting a golfer, reading their bag, and guessing their handicap. But what unfolds is something richer: a window into how golfers think about gear, identity, and the game itself. Get it wrong by two shots and the golfer walks away with a Glenmuir voucher.

The series was built around a single idea: share moments, not ads. Brand placement came through wearing Glenmuir on camera, no forced product shots, no interruptions. What the videos delivered instead was something harder to manufacture: funny, informative, and genuinely authentic content in a landscape where all three at once are a rare find.

A 10-part series. Shot, edited, and released in 9:16 across Instagram and TikTok.